-: I studied at Annenberg.
I have a BA in public relations with a minor
in sports media studies,
and then I have a masters degree from
Annenberg as well in communication management.
None of that says sales.
None of that says business, right?
And I now lead a sales team,
a sports team at a tech company.
What people have to understand is
when you say I want to work in sports.
There's 1,000 different career titles
that come with I want to work in sports.
You have to figure out what it is in sports do you like.
Do you like marketing?
Do you like social media?
Do you like HR?
Do you like communications and PR?
And with those you can always specialize.
You never can go wrong with a communications degree.
You can never go wrong with a business degree,
a marketing degree.
Those are degrees that you can take into
the field and expand 'em however I want.
Like I said, my backgrounds in journalism, and PR,
and sports media and I'm leading a sales team.
In sports, in my world of tech it's all about kind a
who you know, what you can produce.
So, my best advice for how to get to
know people and what you can produce.
Get out there.
Get internships in fields that your interested in.
Gain experience,
and when your there ask questions.
Ask them, what does your department do?
What does your...
Just because your working in the
marketing department for the LA Galaxy over summer,
doesn't mean you can't understand
what the digital department does.
Or you can't understand what Game Day Production does,
because they are work together in some sorta fashion.
And for you to go into a team and to get experience
with working in a department that you may be interested in,
then exploring others.
That sometimes is more valuable than
just saying I wanna work in sports,
or here's my degrees.
If I'm hiring you what I'm looking for
is that passion and that hustle.
I'm a former athlete, so the way that I operate
is probably a lot different than other people,
but my whole thing is can I give you 10 projects and can
I count on you getting them done?
And if you can't, can I count on you to follow up with me
and to just keep me in the loop with what's going on.
You know I want someone that's very reliable.
I want someone that can really just go out there
and say hey Farren I'm gonna try this.
I'm not sure if it's right,
but I'm just go try it.
And if it's not, we're gonna think of another plan.
I want someone to come to me with ideas.
I want someone to come with me with
how can I help you?
Because I'm running at 100 miles a hour,
and I'm not a micromanager.
And a lot of people in the
sports industry aren't micromanagers,
because nobody has time to micromanage.
Because it's a never ending cycle.
If you're coming to me and you're
sayin I wanna work for you.
I need to see a hustle.
I need to see a passion,
and I need to see a deeper reason why you're here.