-: My name is Jonathan Ferrer.
I'm an industrial designer,
and I design watches for a living.
My design style's a little bit more retro vintage
so I wanted to stand apart and have my own DNA.
So when you're designing a watch, for myself, at least,
it's a mix of passion and intelligent design.
So the passion, it's like writing a song or writing a card.
You have to be in the right mood to do it.
And that's where your personal
character that you give this personality to the watch.
That's that side.
But the other strong part of the designing
is the intelligence side, which comes
from market research.
What are people looking for?
What are people buying?
What do you predict the next few years
people's shopping patterns will be?