-: So the common metrics of success would be
did we get more attendees there?
Did we have more sponsors who were attracted
to the conference?
Did it overall feel bigger and better?
But we've sort of reached a tipping point
where bigger probably wouldn't be better.
And so now when we're thinking
about improving the quality of the conference,
it's really about maximizing every moment
that people are at this event
because it's so rich in terms of our convening power
to bring together really the leading practitioners
in this space.
And what people ask for is more ability
to meet the people that they should meet
while they're there.
And so we're trying to focus on helping people
identify others that they may not have a chance
to meet elsewhere, but to also be exposed
to new ideas that they may not think
or have...are relevant to them
or have been exposed to before.
So it's really that attendee feedback
that is my metric of success.
When I ask people and then they give me
some moment of delight or surprise
that happened for them
at the last year's SOCAP.