WEBVTT 1 00:00:00.130 --> 00:00:01.460 My name is Travis Strote 2 00:00:01.460 --> 00:00:04.620 and I am the founder and chief dreamer 3 00:00:04.620 --> 00:00:06.380 of Yogavated Athletics. 4 00:00:06.380 --> 00:00:09.640 Yogavated Athletics is an active wear apparel brand 5 00:00:09.640 --> 00:00:12.330 that incorporates art from local artists 6 00:00:12.330 --> 00:00:13.700 and artists across the country 7 00:00:13.700 --> 00:00:16.820 to create an original art piece that we put on leggings. 8 00:00:16.820 --> 00:00:20.160 It starts with, typically, one piece of art. 9 00:00:20.160 --> 00:00:22.620 line:15% We find one piece of art that we fall in love with 10 00:00:22.620 --> 00:00:26.580 line:15% or one idea that we fall in love with 11 00:00:26.580 --> 00:00:29.820 line:15% and, from that point, we search for artists 12 00:00:29.820 --> 00:00:32.163 line:15% that are passionate about their art work. 13 00:00:33.720 --> 00:00:36.670 line:15% That all encompass that same idea. 14 00:00:36.670 --> 00:00:39.100 line:15% So, for example, surrealism. 15 00:00:39.100 --> 00:00:44.100 line:15% It's all art pieces that you would imagine in your dreams. 16 00:00:44.100 --> 00:00:45.820 Places you would imagine that go to, 17 00:00:45.820 --> 00:00:48.400 experiences you would imagine having. 18 00:00:48.400 --> 00:00:50.300 So then we find all of these artists 19 00:00:50.300 --> 00:00:52.470 that have very different art styles 20 00:00:52.470 --> 00:00:56.450 but all are encompassed under this one common theme. 21 00:00:56.450 --> 00:00:59.130 You narrow that down to a good chunk of artists 22 00:00:59.130 --> 00:01:02.020 that you feel are very passionate 23 00:01:02.020 --> 00:01:04.680 that are going to be amazing to work with 24 00:01:04.680 --> 00:01:06.490 and that really have devoted their lives to art. 25 00:01:06.490 --> 00:01:08.627 line:15% We don't want to promote somebody 26 00:01:08.627 --> 00:01:10.260 line:15% that is making this art piece 27 00:01:10.260 --> 00:01:12.130 line:15% because they want to put it on yoga pants. 28 00:01:12.130 --> 00:01:14.148 line:15% We want to promote someone that 29 00:01:14.148 --> 00:01:18.303 line:15% is painting night and day because they are an artist. 30 00:01:19.341 --> 00:01:21.250 And then, from that point, once we have our art pieces, 31 00:01:21.250 --> 00:01:23.940 then we go to our fabric sources 32 00:01:23.940 --> 00:01:26.540 and we start picking fabric colors 33 00:01:26.540 --> 00:01:28.770 that are in-line with the art. 34 00:01:28.770 --> 00:01:31.440 Then we start sketching out flats, 35 00:01:31.440 --> 00:01:33.200 hundreds and hundreds of flats 36 00:01:33.200 --> 00:01:36.150 of different designs for leggings. 37 00:01:36.150 --> 00:01:37.840 Where the art's placed, 38 00:01:37.840 --> 00:01:39.270 whether we split the art in half 39 00:01:39.270 --> 00:01:41.482 so that, when you put the legs together, 40 00:01:41.482 --> 00:01:43.126 it creates the whole image. 41 00:01:43.126 --> 00:01:45.800 Then we create samples. 42 00:01:45.800 --> 00:01:48.760 And, we create a photoshoot and look-book 43 00:01:48.760 --> 00:01:50.500 and that's when we go to market. 44 00:01:50.500 --> 00:01:53.326 line:15% And then we go to market and we sell X amount 45 00:01:53.326 --> 00:01:57.440 line:15% to wholesalers and then when that season's released, 46 00:01:57.440 --> 00:02:00.350 line:15% about two months prior, we go into full production. 47 00:02:00.350 --> 00:02:02.490 And that's where we order all the materials, 48 00:02:02.490 --> 00:02:05.120 everything gets cut and sewn and put together. 49 00:02:05.120 --> 00:02:09.236 Each season we do what's called a pre-order release, 50 00:02:09.236 --> 00:02:10.620 a VIP fashion show. 51 00:02:10.620 --> 00:02:11.850 And that's where we get everybody 52 00:02:11.850 --> 00:02:13.820 that's ever been a customer 53 00:02:13.820 --> 00:02:17.830 and they're invited to a preview of the product. 54 00:02:17.830 --> 00:02:22.430 And once we do that, then we fill those preorders 55 00:02:22.430 --> 00:02:23.390 and then we hit the road 56 00:02:23.390 --> 00:02:26.960 and we do trade shows, we do events. 57 00:02:26.960 --> 00:02:28.690 We are very grassroots marketing 58 00:02:28.690 --> 00:02:31.270 so it's very involved in the community. 59 00:02:31.270 --> 00:02:34.430 As a small business owner, as a startup, like 60 00:02:34.430 --> 00:02:36.260 you do it all. 61 00:02:36.260 --> 00:02:41.080 line:15% So, we go from conceptualizing the product 62 00:02:41.080 --> 00:02:42.790 line:15% to doing the photoshoot 63 00:02:42.790 --> 00:02:45.803 line:15% to making the product and then to selling it. 64 00:02:46.830 --> 00:02:49.600 So, once the product is made, 65 00:02:49.600 --> 00:02:51.980 then we hit the road and start selling it. 66 00:02:51.980 --> 00:02:53.640 And we start selling the brand story 67 00:02:53.640 --> 00:02:55.513 and we start selling the artists. 68 00:02:57.390 --> 00:02:58.557 We do it all.