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<v ->So problem-solving is a huge, huge aspect of any start-up</v>

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or business in general.

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And it's something I definitely look for when I'm

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bringing someone onto the team.

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For example, we had an event this past weekend in New York,

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and we forgot a lot of the labels for the hang tags.

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So, we had to think quick on our feet

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and go to a craft store, buy sticky paper,

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create a file online that was our hang tag, print it out.

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We bought a printer from Walmart, printed it out,

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and the problem was solved.

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It took some ingenuity

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and some thought, but it solved a huge problem.

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I mean, that's 20% of what sells the product.

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So it's stuff like that that really makes or break

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whether or not somebody's useful.

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And it's not the times that are relaxed and mundane,

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the average work week.

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It's the times that are high speed and high stress

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is when you need that person to come through.