WEBVTT 1 00:00:00.150 --> 00:00:03.500 Definitely I would say any social entrepreneurship program 2 00:00:07.269 --> 00:00:10.900 line:15% any business degree is definitely crucial. 3 00:00:10.900 --> 00:00:12.460 line:15% I would say one of the most, 4 00:00:12.460 --> 00:00:17.020 line:15% one of the hardest things in the business is 5 00:00:18.400 --> 00:00:22.683 line:15% the financial aspect and the marketing aspect. 6 00:00:24.660 --> 00:00:27.260 line:15% Having an in-depth knowledge of those two things 7 00:00:27.260 --> 00:00:31.670 line:15% and knowing what's right and what's not right, 8 00:00:31.670 --> 00:00:33.860 who to hire, who not to hire, how much to pay 9 00:00:33.860 --> 00:00:38.860 and how much to spend is, that's make or break with a brand. 10 00:00:40.310 --> 00:00:43.340 I see so many people that have amazing ideas, 11 00:00:43.340 --> 00:00:47.990 but never pursue them because of financial obligations 12 00:00:47.990 --> 00:00:50.860 or because of uncertainties that, 13 00:00:50.860 --> 00:00:53.050 in the long run, don't matter at all. 14 00:00:53.050 --> 00:00:55.590 I mean, finding money is the easy part 15 00:00:55.590 --> 00:00:56.650 when you have a good idea. 16 00:00:56.650 --> 00:00:59.240 line:15% It's testing the idea that's the hard part. 17 00:00:59.240 --> 00:01:03.360 line:15% And if you just go for it with what you have in your pocket 18 00:01:04.640 --> 00:01:07.120 line:15% nine times out of 10 you're gonna know right away 19 00:01:07.120 --> 00:01:10.730 whether it's worth pursuing or not. 20 00:01:10.730 --> 00:01:13.700 For the first 600 leggings, we, 21 00:01:13.700 --> 00:01:15.340 my partner made in her apartment. 22 00:01:15.340 --> 00:01:18.000 For the first 2,000 hang tags, 23 00:01:18.000 --> 00:01:21.680 I cut physically out of pieces of wood. 24 00:01:21.680 --> 00:01:22.760 We had wooden hang tags. 25 00:01:22.760 --> 00:01:23.593 It's ridiculous. 26 00:01:23.593 --> 00:01:25.000 I don't know why we did it, 27 00:01:25.000 --> 00:01:27.770 but it was because buying laminate from Lowe's 28 00:01:27.770 --> 00:01:32.770 line:15% was cheaper than meeting a 10,000 minimum hang tag at China. 29 00:01:34.370 --> 00:01:38.150 line:15% So, I mean, you get around those costs 30 00:01:38.150 --> 00:01:39.420 and you just get creative. 31 00:01:39.420 --> 00:01:43.460 And that's what really, that's what really makes your brand 32 00:01:43.460 --> 00:01:45.600 or your product or your idea stand out. 33 00:01:45.600 --> 00:01:48.380 I think the two most valuable things 34 00:01:48.380 --> 00:01:51.550 in gaining experience is finding 35 00:01:51.550 --> 00:01:56.550 a really good mentor in the avenue you want to go in. 36 00:01:57.860 --> 00:02:00.190 There's networks out there to find mentors, 37 00:02:00.190 --> 00:02:03.693 but really finding a mentor that will guide you. 38 00:02:04.980 --> 00:02:08.530 line:15% And whether they're old or young or insanely successful 39 00:02:08.530 --> 00:02:10.490 line:15% or not, that's not the important part. 40 00:02:10.490 --> 00:02:13.670 line:15% It's the amount of time and energy 41 00:02:13.670 --> 00:02:15.990 line:15% they're willing to give you that's the most important 42 00:02:15.990 --> 00:02:19.050 line:15% because they can be insanely unsuccessful 43 00:02:19.050 --> 00:02:20.730 and still teach you just as much 44 00:02:20.730 --> 00:02:23.520 as anyone that's successful. 45 00:02:23.520 --> 00:02:27.913 So finding a mentor and a good internship, 46 00:02:29.450 --> 00:02:33.880 whether it's paid or unpaid, just really, really 47 00:02:33.880 --> 00:02:36.440 being in the industry in any capacity 48 00:02:37.460 --> 00:02:41.030 is the best way to really start wrapping your head around 49 00:02:41.030 --> 00:02:42.030 how things are done.