WEBVTT

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<v ->For me and my partner it's,</v>

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I think it's two different things.

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For me, the connection and seeing the artists,

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see them light up when they wear,

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or when they first see the product.

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When they first see their art on something that people love

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it's, that's what clicks for me.

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That's what I love,

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changing their lives.

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So each product has a motivational hang tag.

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We are Yogavated, motivated with yoga,

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the art of motivation.

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And our goal is we hope that that energy and that passion

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and that rawness that the artist puts into the piece

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kind of transfers into the wearer.

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And we do that through the hang tag.

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So each hang tag actually has a motivational quote

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and a mantra word that embodies the meaning of the art piece

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written from the artist.

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So it's really cool to see our customers

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flip through our products and go to look for the price

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and read the hang tag and kinda get really emotional.

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Or when they can't make a decision,

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I just tell them to read the hang tags.

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And you always see the hang tag

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that speaks to the specific person,

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and they kind of, it does something for them.

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And then, we get letters and letters constantly

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of people that say, "Every time I wear my guidance pants,"

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or, "Every time I wear my strength pants

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"it gets me through this or that."

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I think the hardest part is

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the time you give up.

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The time you give up to be in the office, to be traveling,

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to be on the road, to be making things,

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that's time you constantly contemplate, well,

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I'm young now, am I gonna be young later?

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But it's something that you know

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internally when it's gonna work,

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you know that no doubt in your mind it's worth it.