-: For me and my partner it's,
I think it's two different things.
For me, the connection and seeing the artists,
see them light up when they wear,
or when they first see the product.
When they first see their art on something that people love
it's, that's what clicks for me.
That's what I love,
changing their lives.
So each product has a motivational hang tag.
We are Yogavated, motivated with yoga,
the art of motivation.
And our goal is we hope that that energy and that passion
and that rawness that the artist puts into the piece
kind of transfers into the wearer.
And we do that through the hang tag.
So each hang tag actually has a motivational quote
and a mantra word that embodies the meaning of the art piece
written from the artist.
So it's really cool to see our customers
flip through our products and go to look for the price
and read the hang tag and kinda get really emotional.
Or when they can't make a decision,
I just tell them to read the hang tags.
And you always see the hang tag
that speaks to the specific person,
and they kind of, it does something for them.
And then, we get letters and letters constantly
of people that say, "Every time I wear my guidance pants,"
or, "Every time I wear my strength pants
"it gets me through this or that."
I think the hardest part is
the time you give up.
The time you give up to be in the office, to be traveling,
to be on the road, to be making things,
that's time you constantly contemplate, well,
I'm young now, am I gonna be young later?
But it's something that you know
internally when it's gonna work,
you know that no doubt in your mind it's worth it.