-: My name is Eric Deckers, and I'm a professional writer.
I own a content marketing agency,
which means I ghostwrite blog articles for other companies.
So basically what we do is to help companies
be found online more easily.
And once they're found, and they're potential customers
are reading about them on their website and on their blog,
we want them to sound like experts.
We want them to be able to lay out
all of their knowledge and all of their information.
And in doing that, they can persuade customers
to buy through education rather than
a bunch of marketing speak and
trying to trick people into buying.