-: My name is Richard Portelance.
I'm from CareerPath Mobile, I'm the CEO and founder.
Career path is a mobile learning platform
for students to engage in the career planning process
and other co-carriculars on their time
and in their space, which is mobilly based.
So it can allow you to do things such as
discovering how to use designed thinking
in your career planning process.
Health and wellness can use it to track different
initiatives that they need to do for you,
so it could be: you go in and you do an activity
or a milestone and watch a video or perform a task
that helps you become more aware of who you are
and what you want to do
and also ready for that next step into a career.
My day is pretty varied because we're still
considered a start up so it consists of U.X. design work.
It consists of customer interactions,
we're talking to a lot of schools, interviewing,
and seeing what the product fit is, we do
customized solutions so, often times it's looking at
and interpolating what's happening at a school
or within a program and figuring out what the fit is
so the software can do what it's meant to do,
it's writing curriculum for the software, so it's a
platform that can have a lot of inputs
and it's also working on fundraising
and talking to people, investors and other people
that want to get involved in what we're doing.
It's multi pronged, certainly the conferences are great
because they give you exposure to a wide array
of people whether they're in the career service office
or they're in student services
or some place in the university.
It's also a lot of one on one conversations so,
calling upon and trying to reach and contact certain schools
and individuals at those schools who have influence
and power to make decisions, so finding that right person.
We do kind of traditional marketing
which includes some print advertising.
We also do e-mail blasts, we do letters,
and then we get into the social media world,
but a lot of it in this world, it's about
making sure that you have referrals.
It's doing a good job for one customer
and they refer you to the next customer
and that's how you build a lot of momentum.