-: Well, my name is Brittany Cardinal
and I am a project manager for a marketing agency.
The way that my company works is it's client based,
so our teams are per client.
So, a project manager does anything from
keeping timelines updated for each project
that they have going on, reaching out to vendors
for possible possibilities to work with them
or if we're looking for something specific,
doing research on what vendors do that,
getting quotes, and then it kind of just depends upon, too,
what client you work for 'cause they all have
different needs, too.
So, we have liquor clients, so like distilling,
we have one that is over the counter drugs,
frozen seafood, frozen appetizers,
money transfer and another pre-packaged frozen food.
So, we do all sorts of different marketing tactics for them.
Some are more shopper marketing driven,
which is anything that is gonna entice a customer
to make a purchase.
So, for a liquor client, if they are running a promotion
or they want to increase sales during
a certain time period, we'll kind of build the program
around a central theme or what not,
then decide budgets, tactics, what markets
it's gonna be in.
So, from there, you kind of outline the timeline
of when you want it to begin market
'cause they have to backtrack from that date.
And then, you would start building out those tactics.
So, if you are looking, let's say, for a sweepstakes vendor
'cause that program is around the sweepstakes,
then, you would reach out to those vendors
and start having those conversations of
what you're looking for and, again, what the budget is
and that sort of thing.
So, mostly involved from the beginning of it,
but not, it would be more high level from the beginning
and then you would be getting into kind of the nitty gritty
of organizing each of those tactics
and then making sure everything is staying on track
and on budget.