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<v ->With so many resumes to review,</v>

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a lot of companies use keyword searches

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to trim down the pile.

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If your resume doesn't have those matching keywords,

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it may never even get seen.

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(light upbeat music)

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Number one: what is a keyword?

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Keywords are the key to being

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found and considered for a job.

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Keywords are common buzzwords related to a specific job.

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They can be found in the job title

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or in the body of a job description or posting.

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They could be a skill you possess

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or a software that you've mastered.

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For example, job requirements such as fundraising or sales,

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job titles such as website developer or graphic designer,

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or certifications such as PMP or industry jargon

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such as medical devices.

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<v ->If you have experience with something basic,</v>

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even Microsoft Excel, make sure that you put that on there,

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because recruiters will be filtering through for keywords.

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<v ->Number two: why are keywords important</v>

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and where to put them?

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A.T.S., that stands for Applicant Tracking System,

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and it's a tool that many employers use.

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It's a database searchable by keyword.

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If a recruiter is looking for someone with a specific skill

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like Microsoft Project or fundraising

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and you have the experience

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but don't put the matching keywords on your resume,

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you will not come up in their database search.

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You should also consider putting keywords

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in your cover letter or in your social media profiles.

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Recruiters these days are searching

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in many different places.

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<v ->You have to get past a computer</v>

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before a person actually looks at it.

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So those keywords are huge.

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If they're not there, the computer's not gonna

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pull your resume out for a potential job.

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<v ->Number three: how to come up with keywords.</v>

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Go to your school's job board or a big job site

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like Monster.com or Indeed.com,

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and search for jobs that you're considering

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or you're interested in.

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Read a handful of job profiles,

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and pull out common job-specific keywords

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that are appearing across all the job profiles.

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(light upbeat music)

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Acronyms are good, but also write the full meaning out

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such as Project Management Professional, PMP,

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since one recruiter might search PMP

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while another searches Project Management Professional.

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You want to be found either way.

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Once you have your list of keywords

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that you're going to use,

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go back to the job board or website

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that you first did your research on,

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and search for those keyboards.

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You might find that using a job title like Project Manager

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gets you more results than Project Lead.

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You can also mix it up and use both terms

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in different places when appropriate

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to increase your chances.

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<v ->You're trying to mirror that job description</v>

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and tailor it as best you can to your resume.

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They want to see that you're a great fit

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for their job posting.

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<v ->Keywords are the key.</v>

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Do a little work and find and match

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some of the important keywords or buzzwords

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to help you make the cut.

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(light upbeat music)