-: I love that I get to learn so many new things each day.
I really never thought that I would
one, be an expert in juice
and toys and whoever my next client is going to be tomorrow.
I really like that.
I get to learn, really,
the ins and outs of their industries.
With PR you can get a really tangible satisfaction.
So when we do our job right,
it's meaningful (laughs).
So when
we have a new client that's launched a product,
and their product is featured in a holiday gift guide,
they see the impact of that on their business.
And that's because of the great work that we've done.
So I think that that feels really great
and I really enjoy that.
There are many challenges to what we do.
One is kind of what I was saying before
about how we're the experts.
The digital world and the communications world in general
is changing so fast
that staying on top that can be hard.
And that's why one, it's important to have
a specialist in there.
But when you're learning about a new social tool each day
and staying on top of it is challenging,
but it's important.
So I think staying on top of the changing,
or the evolution, in communications is quite challenging.