-: You know, and it's really, there's a couple things
and I've been thinking about this, and first and foremost,
doing well in school is very important.
But part of that is really digging in with your professors.
I think you can have conversations with these folks
after class, during office hours,
and ask them about, specifically in advertising,
for this conversation, these people have probably worked
in our business and they'll have
a really deep understanding about that.
Also, while you're in school preparing,
I think as much as you can read about our business,
for any business for that matter, knowledge is power.
So in my business there are a ton, every single day,
a ton of content coming out about linear television,
digital, social, mobile, the pay TV folks, Netflix,
Hulu, Amazon.
If you're reading all that and familiar with that,
as you come in to interview in our industry,
that's really powerful.
And there's kind of two different doors
that I would say are an access point,
and that is an assistant media buyer or a sales assistant.
So kind of on each side of the fence,
and as I described before, a little bit about,
you have your buying agencies and your sales entities.
Granted, we are Sony Pictures Television,
but any other sales entity would look like us,
whether it's ESPN or the Hallmark Channel or CBS News.
It would all kind of, we're all out there selling something
and so those teams are staffed with assistants
and then support teams all the way up until
the folks who run the company, quite honestly.
When I see someone who was in the service industry,
meaning waiters, waitresses, bartenders,
I know that those people, along with a rock solid resume
and a good education and a real solid candidate,
I think that people who worked in the service industry
have been on the front lines of, you're dealing with people
in restaurants and bars and difficult situations
or busy situations and you're handling money
and there's a lot of things that I think came from that.
And so when I see those, I kind of gravitate
towards those folks pretty quickly
because I wanna know in what capacity
that they've worked in.
I think our business is really unique in the fact that
I'm not necessarily always looking for someone
who has studied communications or advertising per se.
We're looking for good, hardworking men and women
who want to get into our industry
because really what we're doing here, we'll teach,
at places like Turner have a great training program.
If you're at one of the big networks,
there's a training program.
So if you looked at my team, you'd see history majors,
English majors, science majors, big schools, small schools,
state schools.
So it's kind of made up of a varied group of people
who just end up identifying with media.