-: You know, I think for me it's all about the relationships.
I have been, again, at this for 22 years now,
and I really identify with the people.
And it's been really important to me to,
whether I was on the buying side or on the sales side,
to make those acquaintances and professional relationships
and to be able to cultivate those over the years
and help that, you know, kind of,
let that work for me as far as
now I am an employee here at Sony Pictures Television.
But I can put my relationships in play
to maybe draw in more business from different areas,
because I know the men and women who are
controlling those budgets and hopefully
they'll give me a good shot at that
and a fair listen.
I think the most challenging part, quite honestly,
is it's a constantly changing environment.
You have an audience who is constantly elusive.
If you look at national television ratings,
they appear to be going down.
But then we're seeing a lot of viewing in live news,
sports, live sports, of course.
And we know those people are out there,
but they're consuming differently.
So it's not always sitting down at 9:00 p.m.
to watch that show that you like so much.
It might be consumed somewhere else.
It might be consumed at another time.
So I think keeping up with media trends
and the way that people live their lives
is challenging, but the companies who can do that,
and position their content in that fashion,
are the ones who end up doing really well.