-: The challenge, the risk, just a natural risk-taker.
And I like having an idea of my own
and trying to develop it, and seeing if I can make it work.
Certainly not all of them have, (laughs)
I'd say probably the majority of them have not.
But, you make a run at it, and failure is part of it.
You learn more, actually from the failure side of it
then you do from the positive side of it.
Everybody gets in the business,
and every business plan you'll ever read has
a line that goes up at 45 degrees of income.
That's not the real world.
You don't always make money.
And so, that's due in large part to the fact
that some of your ideas may not work,
but just keep pluggin'.
The persistence thing is huge,
and if you got good ideas, just keep pluggin' away,
and keep trying to make 'em work.
When you start any small business,
it's very difficult to sell anything.
People just are averse to change.
So that's the first hill you have to climb.
And early in my career,
I ran into this chemical salesman,
an old salt, as they say, in the business.
And he heard what I had to say,
and he said, "Look," he said, "I know you think
"this stuff is wonderful, it probably is.
"Gonna take a lot longer to sell than you think."
He said, "It's gonna take at least three years,"
and I'm thinkin', he's crazy,
this stuff is just way better than that.
Started down the path, and he was mostly right,
except for, it took me five years.