-: We've got a finite amount of tillable acres in the world.
We really can't change that dramatically.
So we have x amount of acres to produce our food on.
Our world population is continuing to grow.
So our job is all about how do we continue to
produce more for more people on the same amount of land.
So that's a huge challenge and that's what really,
I think that's what drives the majority of us
in the Ag industry, we wanna produce more,
we wanna be good at what we do, we wanna be efficient,
we wanna be environmentally sound.
That's a big challenge out here when we look at
our future growth and what resources we have available
and the ability to do that and how we can help
our growers do that and that's pretty fun,
that's a big challenge to always wake up to everyday.
It's been more important over the last couple of years to
really sell more on the value that you can add to a grower.
And what I mean by that is being able to articulate
how a grower can use a practice or a product
or a system that will help gain more margin
for that grower on a per acre basis.
And that's tough to do because we're asking
that farmer to spend more for a product
but we have data to back up that product in helping
to increase the yield and we still get paid
on a per acre basis or per bushel basis
so we still wanna produce as much as we can.