-: U.S. Bank has a really, really terrific story to tell.
We're in 25 states across the country.
We have one of the most loyal,
if not most loyal, customer base out there,
because we do good business
and we do a lot of really good things
in our communities we serve.
So that story is out there
and we need somebody to tell that.
So that's where my team comes in.
We get to work with the communities.
We get to work with different stakeholder groups
in the company
to effectively tell that story,
both internally to our employees
and externally to our communities
and to our media
and to our other stakeholder groups as well.
To me that's one of the coolest things out there.
One of the biggest challenges for me
is just analyzing a large company overall
and really analyzing your stakeholder groups.
U.S. Bank has 73,000 people.
We have a lot of people on the ground.
In order to do a communication strategy effectively,
you need to make sure that the right people are pulled in.
In order to make sure the right people are pulled in,
sometimes it's challenging, finding the people.
It's easy to miss somebody,
and when that happens it's never good.
So we always work extremely diligently
in making sure the right people are pulled in,
the right people are planning the communications
before they're released,
just to make sure that everyone has the opportunity
to voice their opinion and their perception
before we go live with the communications plan.