-: My name is Spencer Leuning.
I'm the manager of public relations
for U.S. Bank's finance division.
I do external and internal communications
and consult our CFO directly,
so, for instance, that would mean
public relations for U.S. Bank's finance division.
That includes some investor-related communications.
It also includes communications regarding
our employees in the finance division as well.
One of the big communications plans
I'm working on right now is the relocation
of a corporate building, so let's say
that our lease expired on one of our buildings,
and we needed to move our employees
from one building to the next building.
The business line comes to my team,
and what we do, we help them get
from point A to point B and make sure
we both strategize that announcement
and also communicate it effectively
and transparently to our employees.
The biggest thing is just making sure
our employees understand what's going on
so they're fully aware and can eventually
take the action necessary that they need to take.
So that's one example.
Another example, for instance, let's say
we were having an employee event
and we wanted employees to attend.
Again, the business line would come to our team
and we would help them understand
what they need to do to effectively
communicate to that audience.
From an external standpoint,
or more commonly referred to as public relations,
a lot of it's dealing with news media,
so that would be a traditional news release,
but we also have a new external blog
which you can find at usbank.com/newsroom,
which is really great.
It gives us full control over that message as well.
So between external and internal,
we create a nice little plan that,
again, starts with the objectives,
and then we present to the business line.
Once we get their feedback, integrate their feedback,
we switch from planning and into execution.
Execution is obviously one of
the most important parts of this.
If you have a good plan, that's one thing,
but then you have to create really good communication,
so that's when you pull in the writers,
you pull in the designers,
you pull in the videographers,
all to create a good set of communications
that ultimately communicates transparently
and effectively to our employee
and our external stakeholder groups.