-: My name is Ashlee Hartwig and I work as the
Marketing Director for the Duluth Playhouse
a semi-professional community theater here
in Duluth, Minnesota.
In my job I work a lot with advertising,
so I work with advertisers, people who are
placing ads in our playbills or our newsletters.
People come to me when it comes to social media.
I run all of our social media channels:
Facebook, Twitter, Instagram, YouTube.
We have a blog.
We do have guest writers, so I work with
those people or I'm creating the content myself
across the board in terms of copy,
photographs, any graphics on the site, et cetera, et cetera.
I do help out with managing front of house so
making sure that the messaging is consistent
and clear between myself and the box office
so ticket information is correct, the website
is up-to-date with current ticket sales,
things like that.
Our image, our branding, that's all things
that I deal with as well so anything that has
the Playhouse logo on it I have to give approval
or I've designed or I'm working with people
to make sure it's consistent
with our brand standards.
So there is the initial concept of
what shows are we doing?
That's always the first question.
And then there is research, what is the show about?
What are other theaters doing?
How else have other theaters promoted this show?
What can we find on the internet about it?
What do we know about the shows personally?
Reading the shows ourselves.
Doing more research into that.
And then you start to come up with the imagery,
the artwork to help convey the story
of the show at a glimpse.
And then fast forward to when the show is going
up for sale, like tickets are now on sale.
So you have all the artwork and everything
and you've already created the content,
you have gotten your brief synopsis together,
you start putting that
out everywhere and everywhere.
You make the artwork consistent.
You start planning where those ads are gonna be.
So is it gonna be in the newspaper?
Are we gonna do email blasts?
Are we, how's it gonna look on social media?
What are the different types of copy?
Are we selling tickets?
Are we just informing people what the show is about?
What do our season ticket holders need to know
versus just the general public?