-: I love the most is picking our visual content.
And so Glensheen, we are really fortunate that
we have a highly visual space.
It's a beautiful mansion set on a 12-acre estate
right on the shore of Lake Superior.
And we have a lot of talented photographers
who have interacted with us and even some talented
photographers on staff
and so I've had a blast
honing my own photography skills as well as
enjoying the work of the other people around me.
And so I usually spend a little bit too much time
trying to find the perfect picture
but that's my favorite part is looking through
all of those photos and finding the best creative
to fit the message that I'm trying to tell.
I think the hardest part of the job is what makes
the biggest reward out of this job is that
challenging aspect of trying to find that perfect formula
of when to post, what to post, how to post, who to post to
that's the most challenging part of it is thinking through
all of those dynamics and really
that human psychology of it to figure out
what will succeed and then the scariest part is hitting post
and seeing if it works or not and so
that's the challenging part but
when it works it's the most rewarding.