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<v ->I love the most is picking our visual content.</v>

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And so Glensheen, we are really fortunate that

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we have a highly visual space.

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It's a beautiful mansion set on a 12-acre estate

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right on the shore of Lake Superior.

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And we have a lot of talented photographers

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who have interacted with us and even some talented

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photographers on staff

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and so I've had a blast

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honing my own photography skills as well as

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enjoying the work of the other people around me.

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And so I usually spend a little bit too much time

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trying to find the perfect picture

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but that's my favorite part is looking through

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all of those photos and finding the best creative

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to fit the message that I'm trying to tell.

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I think the hardest part of the job is what makes

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the biggest reward out of this job is that

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challenging aspect of trying to find that perfect formula

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of when to post, what to post, how to post, who to post to

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that's the most challenging part of it is thinking through

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all of those dynamics and really

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that human psychology of it to figure out

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what will succeed and then the scariest part is hitting post

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and seeing if it works or not and so

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that's the challenging part but

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when it works it's the most rewarding.