WEBVTT 1 00:00:00.079 --> 00:00:01.537 My name is Jane Peterson 2 00:00:01.537 --> 00:00:05.007 and I am the marketing manager at Glensheen Mansion. 3 00:00:05.007 --> 00:00:07.956 So digital media is a huge focus, 4 00:00:07.956 --> 00:00:11.897 line:15% social media being a primary focus of digital media. 5 00:00:11.897 --> 00:00:14.624 line:15% So Facebook, Instagram, Twitter 6 00:00:14.624 --> 00:00:17.241 line:15% are our main outlets for social media. 7 00:00:17.241 --> 00:00:22.051 line:15% I also work in earned media so public relations, 8 00:00:22.051 --> 00:00:25.634 connecting with the community, local news stations, 9 00:00:25.634 --> 00:00:30.424 line:15% T.V. stations throughout the region and the state, 10 00:00:30.424 --> 00:00:31.870 line:15% and so yeah! 11 00:00:31.870 --> 00:00:33.594 line:15% Really just working with advertisers 12 00:00:33.594 --> 00:00:37.764 line:15% and digital media to get the word out about Glensheen. 13 00:00:37.764 --> 00:00:41.730 Normally my day consists of checking social media 14 00:00:41.730 --> 00:00:43.647 from the evening prior. 15 00:00:44.863 --> 00:00:47.022 You know making sure that there aren't any comments 16 00:00:47.022 --> 00:00:49.301 that I need to respond to, 17 00:00:49.301 --> 00:00:50.860 and then just following up on that 18 00:00:50.860 --> 00:00:53.644 and then checking in with email, 19 00:00:53.644 --> 00:00:56.349 and working/touching base with any advertisers, 20 00:00:56.349 --> 00:00:59.690 line:15% or reporters that I've been speaking with, 21 00:00:59.690 --> 00:01:01.317 line:15% but otherwise it's kinda fun 22 00:01:01.317 --> 00:01:04.474 line:15% because a lot of my day is creating. 23 00:01:04.474 --> 00:01:07.234 line:15% And so I get to create social media posts 24 00:01:07.234 --> 00:01:10.801 or I get to create a new idea for a marketing campaign, 25 00:01:10.801 --> 00:01:13.772 or I'm brainstorming with other team members 26 00:01:13.772 --> 00:01:16.972 and we're coming up with a new next best thing. 27 00:01:16.972 --> 00:01:20.081 We always determine who our audience is, 28 00:01:20.081 --> 00:01:25.081 so who is that we want to find out about this event, 29 00:01:25.144 --> 00:01:27.401 and then also what our main message is. 30 00:01:27.401 --> 00:01:28.395 What do we want them to know? 31 00:01:28.395 --> 00:01:30.345 What is the goal of the event? 32 00:01:30.345 --> 00:01:34.099 line:15% What is it that we want to achieve from this event? 33 00:01:34.099 --> 00:01:36.440 line:15% And so once we have our audiences 34 00:01:36.440 --> 00:01:39.135 line:15% and what our main message is, 35 00:01:39.135 --> 00:01:41.836 line:15% then we're able to move forward with 36 00:01:41.836 --> 00:01:43.442 what platforms we wanna be on, 37 00:01:43.442 --> 00:01:46.278 what the creative and what the visual will look like, 38 00:01:46.278 --> 00:01:48.299 and then we're able to roll it out 39 00:01:48.299 --> 00:01:51.171 onto all the platforms and the different venues 40 00:01:51.171 --> 00:01:53.133 in which we're able to get the word out but, 41 00:01:53.133 --> 00:01:55.391 really unless we have the audience 42 00:01:55.391 --> 00:01:59.590 and the message, then we can't go anywhere without it. 43 00:01:59.590 --> 00:02:02.237 You know it's funny 'cause social media never sleeps 44 00:02:02.237 --> 00:02:05.759 and so I am glued to my phone but I love it. 45 00:02:05.759 --> 00:02:08.086 I love seeing people's reactions 46 00:02:08.086 --> 00:02:11.294 to the things that we share on Facebook and Instagram, 47 00:02:11.294 --> 00:02:13.818 line:15% and it's really nice because I can adjust 48 00:02:13.818 --> 00:02:16.910 line:15% in real time then if things are going well, 49 00:02:16.910 --> 00:02:19.551 line:15% or if things are maybe not going so well, 50 00:02:19.551 --> 00:02:23.421 line:15% but being a university employee I am 8:30 to five 51 00:02:23.421 --> 00:02:25.662 and then a flexible work schedule 52 00:02:25.662 --> 00:02:27.483 if there are other events, 53 00:02:27.483 --> 00:02:29.940 or engagements that I need to be at 54 00:02:29.940 --> 00:02:31.857 outside of those hours.