-: My name is Jade Golan, and I am a marketing specialist
for the University of Wisconsin Superior.
For me, I really focus on admissions
so I'm doing a lot of their graphic design for admissions
and marketing, creating communication flows
in their CRM.
Customer Relations Management system,
it's a real fancy system that kind of keeps track
of all of the students and just a way to organize
that information and kind of follow them
through the enrollment process.
So Snapchat is huge right now.
I have the opportunity to create Snapchat geo filters.
So if somebody is on campus and they're using
that app, they can swipe through and find our filter.
It could be something cool that says University
of Wisconsin Superior on it and then they
can share that with their friends and it's a great
way to market us so that other people
can see our college and see our brand.
I work a lot face to face with people;
different departments, helping them
with their marketing needs.
But like I said, mainly admissions.
So I get to travel around campus a lot,
really building to building.
I'm constantly walking getting in all my steps.
(laughing) And designing that
can take quite a bit of time, so...
I kind of gather all of my notes
at all of my meetings and then try to
organize them into some sort of list
and then I usually start to sketch on paper
before I move into the digital realm.
And then once I am in the digital realm
I do what's called digital sketching.
So really just kinda throwing ideas around
until something clicks and works
and then taking that information that I wrote down
and plugging it in and making sure
everything's laid out with purpose.
So I am building out the emails to send
to prospective students that are
interested in UW Superior.
I'm designing them, writing the content for them,
and kind of hitting every step for them.
So whether it be, you know, them applying
or needing to apply for their FAFSA,
really just all the communication steps
until they're enrolled.