-: My name is Abigail Mlinar and for a living I do marketing
consulting, event production, and I run a non-profit.
So somebody could come to me and say
I don't have my own marketer in house, which is first step,
most folks don't, second, I have this issue
that I need addressed, which could be let's do
a search marketing program for you,
let's do social pay per click marketing for you
or let's talk about strategy and how we can reach your goals
in a big picture sense and often times I'll be making
marketing plans for folks where we are incorporating
all of the different channels through which
they could market their business or their product
or their service and we make a cohesive communication plan
for that and they now have a tool that they can show
to somebody on their team to complete the steps,
but they use me to make the strategy for them.
With my feminist activism world that I had developed,
I was approached with an idea, and I developed it into,
with a team of other people, this festival
that just happened last weekend called FEmn Fest.
We organized it from March til the event happened
in September of this year and we had a successful
first year event that did better than most events
would do in their third year so feel really good about it.
We ended up making it women vendors, women artists,
women educators, and it ended up being kind of
a retreat type of event where there's workshops
and performances and interactive art installations,
but the steps were a cool process for me
because I had worked in event production for a while,
but for somebody else's organization, so now my business,
my freelance consulting firm was the financial backer
for a festival that first step is to try to get funding
so it was fun for me to be applying for my first grant ever
and fortunately got it and got sponsors
and figured out who the parties would be that were involved.
I got a team around us that were other women in events
and women in music and developed it
into a successful first event.