WEBVTT 1 00:00:00.000 --> 00:00:02.653 My name's Jen Dial, I'm a global communications manager 2 00:00:02.653 --> 00:00:03.993 at Eli Lilly and Company. 3 00:00:03.993 --> 00:00:06.716 I work with a lot of different individuals internally 4 00:00:06.716 --> 00:00:09.380 any time that we're getting ready to do something external, 5 00:00:09.380 --> 00:00:12.033 line:15% so any time, I work with media daily 6 00:00:12.033 --> 00:00:16.200 line:15% and strategically work on our communication front. 7 00:00:17.374 --> 00:00:19.479 line:15% Whether that's putting together our communication plans, 8 00:00:19.479 --> 00:00:22.717 line:15% whether it's our press releases, our data milestones, 9 00:00:22.717 --> 00:00:26.156 so different phases of research we have to announce 10 00:00:26.156 --> 00:00:30.503 line:15% at a certain time, and with that announcement 11 00:00:30.503 --> 00:00:33.747 line:15% I work with our legal, I'll work with our investor relations 12 00:00:33.747 --> 00:00:36.205 line:15% I work with our different medical folks 13 00:00:36.205 --> 00:00:39.095 line:15% and kind of piecing together everything that we need 14 00:00:39.095 --> 00:00:40.445 to be talking about externally. 15 00:00:40.445 --> 00:00:44.274 Different data milestones, different communication campaigns 16 00:00:44.274 --> 00:00:47.673 that we have, FDA approvals, and work closely 17 00:00:47.673 --> 00:00:49.397 with our marketing peers and everything 18 00:00:49.397 --> 00:00:51.476 and our social media as well. 19 00:00:51.476 --> 00:00:53.491 There's a lot of different components that work into it. 20 00:00:53.491 --> 00:00:55.910 Basically, you know, one of the roles that I'm in 21 00:00:55.910 --> 00:00:58.871 line:15% is that there are millions of patients out there 22 00:00:58.871 --> 00:01:02.653 line:15% who have an unmet need and there isn't something currently 23 00:01:02.653 --> 00:01:05.029 line:15% on the market that is helping them with their pain 24 00:01:05.029 --> 00:01:07.696 line:15% or helping them with their certain disease state 25 00:01:07.696 --> 00:01:09.679 and part of my area is that I help 26 00:01:09.679 --> 00:01:10.989 with that communication side 27 00:01:10.989 --> 00:01:13.288 and bring that out and to the media. 28 00:01:13.288 --> 00:01:15.776 Bring it out to the different stakeholders, 29 00:01:15.776 --> 00:01:17.417 whether that's different physician groups, 30 00:01:17.417 --> 00:01:19.909 whether it's investors, whether it's, you know, 31 00:01:19.909 --> 00:01:22.018 the general media, if it's trade media, 32 00:01:22.018 --> 00:01:23.810 business media, consumer media. 33 00:01:23.810 --> 00:01:26.685 There's a lot of different avenues to go through. 34 00:01:26.685 --> 00:01:29.714 But, by bringing that information out there potentially 35 00:01:29.714 --> 00:01:31.893 to patients or potentially to physicians 36 00:01:31.893 --> 00:01:35.532 to help them understand what the options are for patients 37 00:01:35.532 --> 00:01:37.956 or help bring additional education 38 00:01:37.956 --> 00:01:41.226 around specific disease state is essential. 39 00:01:41.226 --> 00:01:43.638 line:15% I primarily work with media. 40 00:01:43.638 --> 00:01:47.406 line:15% With media, I mean anything that is an earned media. 41 00:01:47.406 --> 00:01:49.921 line:15% It's not a paid-for advertisement like you would see 42 00:01:49.921 --> 00:01:51.512 line:15% in advertising or marketing, 43 00:01:51.512 --> 00:01:54.194 line:15% this is more of an earned media space. 44 00:01:54.194 --> 00:01:55.585 I'm working with different reporters, 45 00:01:55.585 --> 00:01:57.420 whether it's from trade, whether it's all the way up 46 00:01:57.420 --> 00:02:00.804 to top tier, whether that you're talking about 47 00:02:00.804 --> 00:02:04.554 Washington Post, CNN, ABC, that kind of thing 48 00:02:05.421 --> 00:02:08.105 to different business outlets as well, 49 00:02:08.105 --> 00:02:10.424 talking about the certain messagings that we're wanting 50 00:02:10.424 --> 00:02:12.943 to get out there, whether it's for our investor community, 51 00:02:12.943 --> 00:02:14.406 whether it's for the physician community, 52 00:02:14.406 --> 00:02:16.791 whether it's for consumers, to understand 53 00:02:16.791 --> 00:02:18.299 whether it's the disease state 54 00:02:18.299 --> 00:02:22.799 or our latest data that we released on a certain area, 55 00:02:24.826 --> 00:02:26.625 line:15% whether it's for migraine or a different product 56 00:02:26.625 --> 00:02:30.339 line:15% that we're working on leading up to hopeful FDA approval. 57 00:02:30.339 --> 00:02:34.120 line:15% And then thereafter, to help educate that special audience 58 00:02:34.120 --> 00:02:36.206 line:15% that we're trying to go after and understanding 59 00:02:36.206 --> 00:02:39.623 what we're trying to communicate to them.