-: So my name is Christopher Clark.
I am the Director of Market Research
and Customer Analytics at Ferguson Enterprises.
So I oversee three departments
within the overall marketing department,
which would be Market Research,
Customer Insights, and then Customer Segmentation.
So the three groups work kind of collaboratively
to look at what's happening in our overall economy,
how do our customers react to promotional items,
how do they work to campaigns,
just generally the science behind marketing.
So trying to line our services with the right products
with the right people, the right promotions.
So, the whole four Ps of marketing.