-: If there are classes
that teach best practices' for social media,
and ones that teach the right way and the wrong way
to do posts,
interact with internet trolls,
that sort of thing,
I say definitely take it.
But I would think definitely writing classes,
news classes,
because when you get into social media
and you really, when you have certain accounts,
some can be considered more news accounts,
and some can be considered more entertainment accounts,
and others are more product accounts.
If you happen to get with a client
that might be more on the medical side of things
and there's a huge news story that comes out
that talks about a breakthrough in something
and your client is in the same lane as that,
you're gonna have to learn to write
and respond back more like a news answer
than you would an entertainment movie answer.
Go and look at some of your favorite social media accounts
or some of your favorite brands just in general,
and see how they present themselves
on all different platforms.
And then also too on their website.
And then kind of make a mock post.
And what I mean by that is sit there and be like,
"Okay there is this image that I have
for this jean company that I liked on Instagram.
How would I have written that copy?
What would I have done and what correct wording?
What things about that brand should be in that post?"
And almost do like a mock post.
I would say the best practice for running a social account
for a brand would actually be for your own personal brand.
You're gonna have so many people asking you,
"What's your website?"
And they're going to find you on social.
So I always say your own brand.
Make sure that everything that's online about you
is what you want others to see
and craft your message about who you are
and about how you want to be presented.
And then when a possible employer
or somebody else comes looking for you
and they search for you on social,
they'll get a better understanding of who you are.
So there's no better practice
than practicing on your own personal brand.