-: What I love about social media and public relations
is that it's always changing.
I'm somebody who likes change.
I've moved around a lot;
like, every two to three years, I'm always like,
"What's the new thing?
What's the next thing I could be doing?"
Social media allows me to have that ability with my career.
While some days it's frustrating, because, all of a sudden,
Facebook now is totally different than it was
even yesterday.
It's always pushing you to think outside the box.
It's always pushing you to do better.
It's always pushing you to think of a new way
to do something that a competitor might not be doing yet,
and to try and stay in front of them.
So, that's one of the great things about it.
The flip side, it's also it's always changing.
You usually don't have
a post or an account act
the same way probably for more than two weeks in a row.
You could look at analytics and you can see how things go up
at a certain time and what the reaction is
when you posted at this other time, but in all reality,
because it is always changing so much,
it's just never the same.
And one of the drawbacks of that is sometimes you feel like
you're not learning
about how you're doing something for your account,
because it does change so fast.
So, a lot of the times, it's just kind of
throwing something out there and see if it sticks
on the wall, and other times it's just like
you drop the ball, and you're like, "Well, I had to do that,
because if I didn't, it may not have worked,"
and vice versa.