-: My name's Christine Dejoy
and I'm a Communication Specialist.
I specialize in both publicity for entertainment properties
as well as social media and branding.
One of the first thing I do when I meet
with a potential client is we sit down together
and we walk through their brand.
So, this way, I can get a sense of the brand
from their eyes instead of my opinion of what the brand is.
We walk through everything
and then I kind of have a plan already in my head
that I suggest to them and tell them what would probably
be most beneficial to them in the marketplace
how it currently stands.
And then, from that, we'll kind of go through
this is what you need to do for your communications
and public relations part of your messaging
and then, on the social side,
you integrate the public relations
along with influencers, what's kind of out there already
in the world of merchandise relating to your brand,
and you merge the two together.
I give you back your time.
I let you go and work with your employees,
work on bettering your brand,
on making your brand something that the public wants.
Whereas I am somewhat behind the scenes,
I am there talking to
and being an advocate to the online audience.
And, it's not that, you know,
a potential client isn't smart enough to do it on their own
but, social media and public relations, it takes time.
PR and social media, it's definitely not a nine to five job
and it's not Monday through Friday.
I work every single day for my clients.
Even, you can plan out everything,
almost everything I should say, to some degree
but, then, events happen, late breaking news,
I hate to say it, but you have something,
not great is going on in the news cycle.
You have to look to be on top of it going
should I pause this, should we hold our posts?
And then, Instagram, you can't schedule out Instagram.
No matter how many apps are out there saying
that we schedule,
it's illegal.
And, what can happen is
if Instagram catches you using these third parties
they could shut your account down.
So, that is something that you do not want to happen
and because of that,
that's why I literally work seven days a week,
because I'll need to schedule over the weekend
for clients on Instagram.
And always, always should be checking messages,
comments on the threads.
Somebody is bound to put a comment out there
that they're gonna want a answer for right away
so, you kind of have to be on top of it.
So, it's not the job for somebody who would like
to just work Monday through Friday, nine to five.