-: My name is James Leroy, I am a sales
and marketing manager for Element Materials Technology.
My sector that I work for is transportation and industrials.
So the overall scope of my job is really
working with a customer service team,
a quotation management team, the sales team,
as well as marketing initiatives for our sector.
So I'm managing a team for marketing and
I'm managing a team for sales and customer service.
Every part of marketing is what we do.
So everybody that works within our organization,
they're gonna touch something.
Whether it's website, search engine optimization,
Google ad words, email campaigns, snail mail campaigns,
website development...
You name it, they're gonna have some impact on us.
So really our marketing team is a very well rounded team
that is touching the market and audiences
through a multitude of platforms.
So, I try to divvy up some of my time with coaching
because I think that's really important.
So I will take time with each sales person,
do some coaching with them, and really
try to develop them.
Give them any tips that I can.
Give them any advice.
Make sure that what they're questioning, that
they have a good plan going into a sales call
and everything of that nature.
So coaching is a big part of it.
Reviewing, you know, the last week and prior week
and action items.
So really it's key to make sure that whatever they're
doing, what is the next step?
Because sales is what are you doing for me today
and what are you doing for me tomorrow,
not what have you done for me in the past.
So we're really trying to make sure that they
have a good game plan.
As far as marketing, that's a lot of it has to do
with me reviewing.
So I will sit there, go over with the team
what have we done, what have we produced,
what needs to go out, what can we do to make things better?
Are there ways that we can do some AB tests
or different changes in what we're doing to increase
our open rates, to increase our click through,
our conversions?
Make sure that what we're putting out there
is providing value and we are driving revenue
into the business, because that's what's key is growth.
Since we cover such a large swath of industries
and we have a very large business,
we really need people managing, coaching, and developing
because that's key.
So, we're gonna take our sales people,
really develop them, push them, make sure that they
have all the tools that they need to be successful
because in the end that's what's important.
And if you take someone that's ripe and ready to learn,
very driven, has a great attitude, and really wanting
to soak in everything then we can train them
to be very effective sales people.
Hitting their numbers, and basically making a lot of money.
I mean, when it boils down to it.
I mean, that's sales.