>> A lot about what I do at work is that I get to work with an outstanding team.
So the team members that I work with, most of them have more experience
than myself in the printing business.
Some of them have worked in the printing business for 30+ years and some
of them are graphic designers who have the latest skill set available in the market today.
So working with this type of talent is what really excites me today because once you see
that talent and comes to fruition in providing the services to our clients,
that process in itself is just a great opportunity to work with.
I would say that a lot of the challenges nowadays
in the printing business are number one, competition.
And in any industry, you'll see competition anywhere.
But there are different methods of competition, for example, one is online.
So we compete with a lot of the online companies and we, as a local you know print provider,
we have to kind of show value to our customers that why they would choose to work
with us versus an online company.
The most successful companies are the ones that kind of have an idea about their marketing
and they mix all the marketing mediums together.
They kind of have to do all the marketing ideas in order to be a successful company.
So they have to do video, they have to do radio, they have to do social media and they have
to have an e-commerce platform but they also have to put print in the mix of it as well.