>> Hi, I'm Kaitlin.
And I'm an online engagement manager with the American Kidney Fund.
So I would recommend that you definitely have a marketing foundation
so that you can understand the fundamentals of marketing because it's still at the end
of the day trying to get your brand out there, and promotion, and all of those things --
distribution across channels, information --
and how best to present that and connect with people.
But where digital marketing, I feel like difference in terms
of education is the tactical aspect of it.