>> My name is Danielle Abbey and I have the amazing job of helping kids who have been abused
and neglected to find loving foster parents until it's safe to return home.
So the month before I always create an editorial calendar so I know what is our strategy
and what kind of messaging do I want to put out every single day looking
at what might be happening in the future, what are the holidays that are going
on like Mother's Day, optimal time to kind of promote being a foster parent,
and things like that so that we were able to shape the conversation instead
of having to react to the conversation.