>> I would advise college students to look at the job description of the position
that they are applying for and use as many of those words as possible.
Put keywords in your resume.
Put keywords in your cover letter.
If I'm trying to hire someone and I want them for help with a website,
I need to know that you know what a content management system is.
I need to know that you know what search engine optimization is.
And those are things that I'm going to have in the job description as what I'm looking for.
So when I'm looking at resumes, I'm going to be looking
for those specific keywords that I know that I need.
And everyone's putting what they need out there.
So take what they are giving you and then tailor your resume accordingly
because that way they know this person has that specific skill or that specific topic
or that specific area that we need for this position.
And they're more likely to ask you, whether for a phone interview or an in-person interview
or whatever it may be as a follow-up.
But at least get your foot in the door by using what they are already giving you for yourself.