>> What I find most interesting and most exciting to me about the career that I've chosen
and the career that I've sort of fallen into is the opportunity
to help tell that story in a new medium.
I consider myself a storyteller.
I'm a producer, as well as the social media business that I own.
So I am in a day-to-day basis looking for opportunities to tell stories.
And so what I found is that social media is this unbelievably powerful conduit in order
to be able to tell that story in a place where people are going 10, 15, 50 times a day,
and to connect with them in a real and tangible way, to get them excited
about what it is that we're doing.
That, to me, is the most fulfilling aspect of what I do.
The hardest part about running a company is the fact that social media is a 24/7 business.
I don't feel as though I'm able to disconnect very often, which is great because we're able
to always have the opportunity to interact with fans, but also 11:30 at night,
if something blows up, it falls on my plate to deal with.
And so the constant need to be on is definitely a challenge, but also a good opportunity.
>> Awesome.
So to students watching this and--