WEBVTT




    00:00:00.070 --> 00:00:04.530
>> Restaurants don't make it because
people don't understand how to make money.
    00:00:04.530 --> 00:00:07.880
There's a lot that goes into it; I mean,
you know, you got to pay attention in school
    00:00:07.880 --> 00:00:12.120
for math and this kind of thing because you have
to, you know, you have to do stuff on your feet.
    00:00:12.120 --> 00:00:16.760
If you buy something, if you buy
a crab for $17 a pound, you know,
    00:00:16.760 --> 00:00:18.220
you got to know what to sell it at.
    00:00:18.220 --> 00:00:19.900
You got to know that there can't be any waste.
    00:00:19.900 --> 00:00:21.640
You got to, you know, know
how to present it right.
    00:00:21.640 --> 00:00:23.170
You can't make any mistakes.
    00:00:23.170 --> 00:00:27.670
You know, every mistake costs money, so
there's, there is a lot to the business side.
    00:00:27.670 --> 00:00:30.160
You know, every bottle of
beer has to be costed out.
    00:00:30.160 --> 00:00:31.650
You have to see what your competition does.
    00:00:31.650 --> 00:00:35.190
You have to see what the market can
bear, so there's a lot of things that go
    00:00:35.190 --> 00:00:38.410
into running a business, you know,
how much can I sell my coffee for,
    00:00:38.410 --> 00:00:40.640
if the wait staff can sell Espresso?
    00:00:40.640 --> 00:00:41.970
That's all communication.
    00:00:41.970 --> 00:00:45.570
If you communicate with your wait staff, you
have to think of them as your sales team,
    00:00:45.570 --> 00:00:50.260
you know; the more they sell, you know
what I man, the more you can make.
    00:00:50.260 --> 00:00:54.630
And if you just have order takers as
opposed to good salespeople, you know, so,
    00:00:54.630 --> 00:00:56.190
it's all about training every day.
    00:00:56.190 --> 00:01:02.570
You know, it all sounds, you know, glamorous,
and it is a lot of times, but you know,
    00:01:02.570 --> 00:01:06.480
it is also, it's training, training,
training, you know, work, work, work, you know,
    00:01:06.480 --> 00:01:10.880
and it is a highly, you know, the
field, you know, changes a lot.
    00:01:10.880 --> 00:01:14.180
People move a lot, and so you
have to retrain, retrain, retrain.
    00:01:14.180 --> 00:01:19.180
So, a lot of it goes into training; a lot
of it goes into, you know, business acumen,
    00:01:19.180 --> 00:01:21.970
making sure that, you know, everything
stays inside the building, you know.