>> Restaurants don't make it because people don't understand how to make money.
There's a lot that goes into it; I mean, you know, you got to pay attention in school
for math and this kind of thing because you have to, you know, you have to do stuff on your feet.
If you buy something, if you buy a crab for $17 a pound, you know,
you got to know what to sell it at.
You got to know that there can't be any waste.
You got to, you know, know how to present it right.
You can't make any mistakes.
You know, every mistake costs money, so there's, there is a lot to the business side.
You know, every bottle of beer has to be costed out.
You have to see what your competition does.
You have to see what the market can bear, so there's a lot of things that go
into running a business, you know, how much can I sell my coffee for,
if the wait staff can sell Espresso?
That's all communication.
If you communicate with your wait staff, you have to think of them as your sales team,
you know; the more they sell, you know what I man, the more you can make.
And if you just have order takers as opposed to good salespeople, you know, so,
it's all about training every day.
You know, it all sounds, you know, glamorous, and it is a lot of times, but you know,
it is also, it's training, training, training, you know, work, work, work, you know,
and it is a highly, you know, the field, you know, changes a lot.
People move a lot, and so you have to retrain, retrain, retrain.
So, a lot of it goes into training; a lot of it goes into, you know, business acumen,
making sure that, you know, everything stays inside the building, you know.