>> As you're looking at a company or an institution,
make sure that you understand the underlying stories of what their successes
and failures have been so that when you either possibly sit down for an in-person interview
or a Skype interview or a phone call, you're able to bring to that dialogue some interest
that will show them that you've done some homework and that you're willing to put
in the time to have a great baseline understanding.
That -- today in all the data points and information everywhere,
it's those who can really sift through all that information
and find what's really important that really helps you stand out.