>> My name is Jerome Boif [assumed spelling],
I'm a graphic designer for a company called WC+A.
We do entertainment advertising for mainly TV, we do some theatrical movie posters as well.
Constantly pushing yourself to think of something new.
I think Hallmark has probably been the most challenging client,
just because you have two people, where are they?
And especially doing, you know, 19 movies for Christmas,
they have to be red and green and white.
Like, you have to change all their clothes, all the scenery,
how do you make it different from the year before?
If there's a movie about baking and they've seen, you know, three or four movies of baking,
how do you-- how do you change it?
And I think that's probably the hardest part.