>> My name is Michael Barker and I'm a marketing operations manager
for Innovative Marketing Group.
I primarily supervise the partnership between American Express and Universal Studios.
So if you were to go to Universal Studios you can apply for an American Express card
and if you get approved on the spot we give you a card right there on the spot.
We also give all new members incentives to go inside the park and then a lot
of different creative events and avenues as well.