>> Communication, especially in my role, you have to be able to network.
You have to be able to articulate your message.
So you know, communications is definitely something that is important.
I think finances, at the end of the day, business is a numbers game and you have
to understand what your numbers are so that you can understand how you're actually making money,
and you're becoming a profitable business.
So those areas really kind of gave me a step ahead.
And you know, I would recommend, you know, anyone that's thinking about getting
into my industry and digital marketing, you know,
Internet marketing strategies is to be willing to learn.
But also, you know, be willing to network and not be afraid
to ask questions when you go to an event.
I remember one of the big accounts that we generated, we were at a mayor's luncheon,
and I happen to be sitting next to a superintendent of one
of the school districts in Orange County.
And one conversation led to a huge account.
You know, just because someone might be, you know, a president of a company or a doctor,
you know, remember at the end of the day, you know,
these men and women both put their pants on one leg at a time.
There's no reason to be intimidated.
So just be willing to communicate and articulate how you can help them,
understand what their needs are, and find out what value you could provide these people.