>> A company's culture usually sort of emanates from its founders or from its core group
of people who were there for the longest period of time.
And without defining that, sometimes there's an assumption in the founders or the sort
of core members of the company that everyone else just gets it.
And we found that to be not true.
You know? People try to interpret what you do from the outside and put their own spin on it
but developing the core values of your culture, developing the core values of your company,
what you are actually pushing for and striving
for we found has been incredibly important primarily because it allows the company
as a whole to make decisions without needing to run those decisions up to management.
You know if you believe that everyone from the guy who's drilling a hole in the cover,
you know, for us the entry level employee, if he knows the core values of the company
and he knows the direction the company's going, you can empower him to make decisions.
And as along those decisions along with the core values, he will be pushing the company forward
and people begin to -- the entire organization begins to just move at so much of a faster pace
when everyone's aligned around the same vision.