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>> Building your personal brand
is an important key to success.

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For instance, Michael Kors
is more than just a name.

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Michael Kors build a brand
around that name of his.

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And then an empire.

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>> What do you bring to the table?

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And how do you want people to view you?

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These are two important questions
that must be answered.

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Either you take the lead
and control to perception,

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or the outside world will
draw its own conclusions.

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>> You want to be able to captivate
folks in all walks of life,

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and leave a memorable impression on them.

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It's really important to know your value
proposition and be able to effectively,

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you know, dictate that to someone else.

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>> Are you a sports marketing guru
or an interior design visionary?

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Or something else?

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Whatever it is, create your own tagline,
and use it on all social media platforms.

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>> I'm a career counselor, so let's see.

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Passionate and connected advisor, helping
to catapult careers on a daily basis.

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Yeah, that sounds good.

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>> Of course your personal tagline should
be a true representation of yourself.

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Don't falsify it for attention's sake.

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Because if all goes according to plan, you'll be
asked to deliver on the promise of that brand.

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Now that you have an idea of what you bring to
the table, it's time to let everyone else know.

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In today's environment, social media
is a great way to gain traction.

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Set up online profiles with a
professional picture and strong bio.

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Add links to websites and/or
blogs, where you can be found.

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Provide examples of accomplishments.

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Join in on community activities and forums.

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Finally, use relevant hashtags strategically.

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You should always aim to be helpful.

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If you can solve a problem or provide
valuable insight, people will remember you.

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But try not to flood the market
with irrelevant or excessive posts.

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This may hurt your credibility.

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>> Definitely with social media
especially be careful what you're posting.

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I look every single candidate up before I
interview them and I've never seen anything

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on social media that has made
me want to hire somebody.

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I've only ever seen things
that are kind of negative.

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>> What good is promoting your
brand if it's to the wrong market?

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Here are some things to consider when
approaching your target audience.

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Who are they?

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Age, gender, interests, and concerns.

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What would motivate and help them?

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Where do they hang out, and what
activities do they partake in?

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You may even have more than one audience, but
thoughtful and thorough identification is key.

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>> From the brand standpoint, it's
very important that your brand that is

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out there reflects what you want it to reflect.

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Examples of community posts related
to any product you're involved in,

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or any hobbies you're involved in, you
can usually get an idea of how helpful you

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as a person are to other people and to how

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that might relate back to
the team you're working with.

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>> Your promotions will draw the
audience in, but it's your knowledge

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and experience that will keep them coming back.

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