>> My favorite job about the job is shooting the commercial.
You know, we get to be with the client, we see a different side of the client.
You know, a lot of times, you know, they get nervous and, but they're also very excited
and the first time their commercial airs is really excited for them
so it's two-fold for both parties.
A main challenge selling TV advertising is that it's very difficult to get in the door.
A lot of times the decision makers, the people that hold the money are the CEOs
of the companies, they are the business owners.
They have a lot of gatekeepers so a lot of times it's trying to figure out, you know,
do you go through the secretary, do you do cold calling,
do you see them at the event, at an event.
So that's the hardest part of the job is trying to get in the door.