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Career Titles
Marketing Executive
Jim was the Vice President and General Manager of Comcast Spotlight, an advertising wing of Comcast devoted to finding new ways of bringing brands and audiences together. Jim's tenure at Comcast brought a new way of doing business in television
ad sales, focusing on selling to a greater number of smaller markets instead of to fewer numbers of large divisions. By the time Jim left Comcast his methods had virtually become the standard playbook for television marketing in the Philadelphia
region and beyond.
Major:
Radio, TV, and Film (Bachelor)
City: Philadelphia
State: Pennsylvania
City: Philadelphia
State: Pennsylvania
Marketing Executive
Carla Borsoi ’92 ’95MBA is the Vice President of Consumer Insights and the interim head of marketing for media-giant AOL. Although she handles the market research "classics" such as focus groups and surveys, she also incorporates
today's technologies with web analytics and social media analysis. She recommends the typical social science classes to students (psychology, sociology, etc) as well as analytical classes such as statistics.
Major:
MBA (Masters), Spanish (Bachelor)
City: San Francisco
State: California
City: San Francisco
State: California
Marketing Executive
Michael received his under graduate degree at Penn State and joined GE as a trainee but worked his way up the ladder and is now the managing director of GE Capitol.
City: Salem
State: Virginia
State: Virginia